Angela Wozniak
  • design
  • fashion
  • blog
  • about me
  • Belstaff – fashion ecommerce store Art direction and design of the Belstaff e-commerce website.     2012 Branding, Web Design
  • Digital work      
  • Figleaves Pitch Webdesign      
  • Packaging Design This is some packaging I have art directed and designed.    
  • Korbra Branding and Webdesign This website is currently under construction. I completed the logo, branding, web design as a freelancer for the client.    
  • Various Advertising Work Various advertising work I have conceptualised, art directed, designed and copy written.    
  • Wiloh Branding & Webdesign Wiloh (pronouced willow) came to me with an identity they had designed but were not happy with. What they needed was a new brand identity that reflected cool, edgy, street style and also it's green and eco-friendly ethos without looking drap and being perceived as so called 'tree hugging hippes'.

    I revamped the exisiting logo by striping away the icons and changing the colour to plain solid black. From there I began the task of designing the e-commerce website templates that were to be plugged into the backend magento shopping cart. I developed the wireframes and designed the graphics of the website from the ground up, including the word press blog which feeds into the latest news section so the most up-to-date information feeds into the homepage. I then handed over my assets to the client's web development company and worked closely with them to build all the necessary templates, giving direction and feeding back amends until every page was pixel perfect.

    With my background in fashion art direction and styling I also produced the campaign photography for the brand to be used for PR and in the shop. To see more of the campaign photography please see my other project 'Wiloh Lookbook'.        
  • Print Work      
  • Wiloh lookbook Spring / Summer 2010 lookbook Art Direction and Design for Wiloh clothing.    
  • Harley-Davidson Catalogue Harley-Davidsons Motor Clothes catalogue.
    I Art Directed and Designed the 148 page A6 pocket sized catalogue and also completed the prepress and signed off the proof at the printing press.        
  • Valentine's Day Art direction and interactive design for figleaves.com 2011 Valentine's day shop. It consists of a Valentine's Day landing homepage with links into the VD Women's homepage and the VD Men's homepage. I added
    in a slideshow of all the campaign photography with the ability to shop via the photoshoot.         2011 Interaction Design, Web Design
All works © Angela Wozniak 2011.
Please do not reproduce without the expressed written consent of Angela Wozniak.